Registration Opens July 14 for the 2025 Marketing & Distribution Convention in Las Vegas!
This fall, the 2025 Marketing & Distribution Convention heads to Las Vegas for what promises to be our most memorable gathering yet.
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Author: Gina Clark
President’s Message: Humbled to Serve. Stronger Together.
As the title of “incoming FEMA President” sinks in, I am truly humbled to have the privilege and honor of serving you and our member companies as part of our Association’s leadership team.
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Marketing & Distribution Convention Sponsorships Now Open
Show your support for the shortline farm equipment industry by becoming a Supply Summit & Showcase sponsor. By aligning your company with our convention, you can make a lasting impression on more than 400 industry executives.
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Manufacturing Industry Responds to Passing of One Big Beautiful Bill
Trump’s recently signed budget legislation, dubbed the Big Beautiful Bill, is drawing strong support from corporations and small businesses, especially within the manufacturing sector.
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U.S. to Levy 50% Copper Tariffs Beginning August 1
The U.S. will impose a 50% tariff on copper imports starting Aug. 1, President Trump said on Wednesday.
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Discover Sentry’s A+ Rated Member Benefits
Did you know that Sentry has earned an A+ rating from AM Best, the top authority in insurance ratings? We encourage our members to leverage this expertise by exploring Sentry’s free resources and tapping into their experienced safety team.
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Custom Products of Litchfield, Inc. Announces New Leadership Team
Custom Products of Litchfield, Inc., a leading manufacturer of custom operator cabs and ROPS, is pleased to announce a new leadership structure that positions the company for continued innovation and growth.
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New Member Profile: Isutami USA
Isutami USA, based in Itasca, IL, is a supplier and manufacturer of high performance- bearings, industrial gears, pulleys, precision machine parts and agricultural products.
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June Standards Drop! What’s New from ASABE
The American Society of Agricultural and Biological Engineers and this Association are working together to create a resource for shortline manufacturers to stay on top of key safety standards.
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Art’s Way Reports Q2 Earnings
Art’s Way Manufacturing Co., Inc. announces Q2 fiscal 2025 results, highlighting financial resilience despite industry headwinds.
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Yanmar Names New CEO
Yanmar Compact Â鶹app, a group company of Yanmar Holdings, has announced the appointment of Ryu Kudo as Chief Executive Officer.
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Pinion Launches Exclusive Peer Group for Manufacturing Leaders
Pinion has facilitated high-impact peer groups for over a decade and is now launching its first exclusive group designed specifically for manufacturing executives.
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Â鶹app Sentiment Declines Due to Trade Uncertainty
Â鶹app sentiment weakened in June following two months of improvement, as tracked by the Purdue University -CME Group Ag Economy Barometer.
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New Member Profile: Black Venom Products
Founded in 2018, Black Venom Products is a farm equipment manufacturer with a passion for building tools that work as hard as the people who use them.
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Members: Find Marketers in Your Territory
Did you know that the Association website has a distribution partners directory to help members find marketers that offer the territory or services they need?
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Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in July. We would also like to extend a warm welcome to our newest members.
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Don’t Miss an Issue! Choose Email or Mail by Sept. 1
To reduce postage costs, we’re shifting to digital delivery as the default. Starting September 1, members will receive the Shortliner by email unless they opt in for a printed copy.
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Unlock New Features – Update Your FEMA App Now
We’ve upgraded our mobile app! Update now to enjoy new features, push notifications, and handy reminders. Just open your app store, install the latest version, and stay connected!
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Passing the Torch: Marc Ivey Named Incoming FEMA Board President
Marc Ivey, District Sales Manager for Bush Hog, Dixie Chopper and RhinoAg in Selma, Alabama, has been named the next President of the FEMA Board of Directors.
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FEMA: A Loose, but Powerful, Assembly of Independent Leaders
Today’s industry owes to those who perceived the need and took the actions to create the template that has transformed agriculture innovation in ways that are unable to be measured. Like so many other things, it can be taken for granted until it’s lacking.
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New Book Chronicles FEMA’s 75th Anniversary
In the midst of celebrating its 75th anniversary, FEMA has partnered with Lessiter Media to chronicle the association’s past through an in-depth multimedia project that will include a comprehensive history book (pictured left) on the association that highlights the significance of the organization and its independent shortline members and their innovations.
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FEMA’s 75th Anniversary Convention—Join Us in Las Vegas!
Join us in commemorating a milestone—75 years of FEMA—at our Marketing and Distribution Convention at the stunning Cosmopolitan Hotel in Las Vegas October 27-30.
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Exclusive Member Benefit: Free Legal Advice
As a valued member of the Â鶹app, you’re entitled to a no-cost, 60-minute confidential consultation with attorneys who specialize in labor/personnel law and dealer contract law.
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Kubota Names New Leadership
Kubota North America Corporation (KNA) announced significant leadership changes following the Kubota Corporation (KBT) Board of Directors meeting in Osaka, Japan.
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Iowa Importers Pay Triple in Tariffs, Â鶹apps Feeling the Impact
A new report from Â鶹apps for Free Trade reveals Iowa importers paid over three times more in tariffs this April than a year ago—an increase of $68 million, with 89% linked to Trump-era trade policies.
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Calling All Loader Experts: Help Shape ASABE Standards
If you have expertise in loader technologies and are interested in contributing to the development and review of ASABE’s loader committee standards, we invite you to reach out to the ASABE.
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NAFB Launches Campaign to Fight Rural Hunger
Food insecurity impacts 47 million Americans, with rural communities facing a disproportionate burden. In response, the National Association of Farm Broadcasting (NAFB) has launched the NAFB Hunger campaign, aiming to provide one million meals through donations to the Feeding America network of food banks.
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Monitoring Crops with AI Models
In blueberry fields and cranberry bogs throughout South Jersey, diseases and invasive weeds threaten farmers’ crops and their livelihoods. Hieu Nguyen, Ph.D., professor of mathematics in the College of Science & Mathematics, is using smart drones and artificial intelligence (AI) to help farmers monitor their fields for these and other threats.
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USDA Weekly Crop Report: 70% of U.S. Corn , 66% of Soybeans Good to Excellent
The latest USDA Crop Progress report shows mostly steady field conditions with some week-over-week declines, as summer heat begins to influence regional development.
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Middle East Tensions Put Global Fertilizer Supply at Risk
Iran has threatened to close the Strait of Hormuz following a U.S. military strike on its nuclear sites. If that happens, it could disrupt up to half of global trade in critical fertilizer materials like urea, sulphur, phosphate, and ammonia.
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Trump Again Considering Immigration Relief for Farm Workers
President Trump said he wants to shield reputable farmers from the impact of immigration crackdowns, shortly after reinstating workplace raids on farms. He suggested allowing these farmers to take responsibility for workers to avoid hurting agriculture or non-criminal migrants.
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Join EMDA & FEMA at Agritechnica – Nov. 8-15!
EMDA and FEMA are excited to offer a curated travel experience to Agritechnica, the world’s largest trade fair for agricultural machinery. This professionally guided journey combines industry insights with the opportunity to explore Germany’s most historic and scenic regions.
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Exclusive Member Benefit: FEMA Farm Show Resources
As an added benefit to our members, the Association offers access to the 2025 Farm Show calendar. Members can stay updated with real-time information on upcoming farm shows across the United States and Canada.
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NAEDA Announces Leadership
The North American Â鶹app Dealers Association (NAEDA) is pleased to announce the newly elected and re-elected directors for the Canada, Great Lakes, Northeast and Western Regions.
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Webinar Replay on 2026 GPS Update Now Available
The July 19 webinar hosted by Precision Farming Dealer editor Kim Smith and presented by Hexagon unpacked an issue set to reshape precision agriculture: the National Oceanic and Atmospheric Administration (NOAA)’s upcoming update to the GPS reference datum in 2026.
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Rural Mainstreet Economy Soars to Two-Year High
The overall Rural Mainstreet Index (RMI) climbed above the 50.0 growth neutral reading in June, marking its highest level since July 2023, according to the monthly survey of bank CEOs in rural areas of a 10-state region dependent on agriculture and/or energy.
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Canadian Tractor Sales Rise As U.S. Sales Continue to Fall
According to recent data from the Association of Â鶹app Manufacturers (AEM), Canadian sales of combines rose 15.7% in May 2025 compared to May 2024, while sales of 4-wheel-drive tractors jumped 35.6% year-to-date.
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Congratulations June Member Anniversaries!
The Association proudly recognizes our member companies celebrating milestone anniversaries this June—thank you for your dedication and contributions!
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Trump Tariffs Stay in Place for Now, After Appellate Ruling
On May 29, U.S. President Donald Trump recently won a temporary reprieve for his aggressive tariff strategy, with an appeals court preserving his sweeping import duties on China and other trading partners — for now.
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Our Immigration System Is Undermining America’s Manufacturing
The U.S. labor force participation rate remains below pre-pandemic levels. The country has roughly 2 million fewer workers active in the labor market than it did in 2020. In rural areas, where domestic migration continues to draw people away, immigrants are often the ones keeping local economies afloat.
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Stronger Because of Common Bonds
Thank goodness we can celebrate 75 years with FEMA in the life and fabric of agriculture. I shudder to think what “might not have been” if those early ag leaders had not taken a chance on creating a voice for small manufacturers.
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Â鶹app Sentiment Reaches Four-Year High in May
Â鶹app sentiment improved for the second consecutive month in May, reaching its highest level since May 2021. The sentiment boost was driven by a more optimistic outlook on U.S. agricultural exports and a less negative view of how tariffs will impact farm income in 2025.
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Trump to Double Steel Tariffs
On May 30, Donald Trump revealed that he is doubling his tariff on steel imports to 50% from 25%.
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Gripp Wins $100K in Ag Innovation Challenge
Member company, Gripp, has emerged as the winner of this year’s Farm Bureau Ag Innovation Challenge, securing $100,000 to expand its groundbreaking approach to farm recordkeeping and communication.
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Â鶹apps Are Buying Online — Is Your Website Ready?
At FEMA’s last convention, Michael Bird of member company, Spindustry, presented eye-opening research on farmers’ online buying habits. As digital transformation reshapes the industry, manufacturers must ensure their websites meet evolving expectations.
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Association Announces New Logistics Partnerships
FEMA is thrilled to welcome four exceptional logistics companies as our newest preferred partners.
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Deere Acquires Sentera
John Deere recently acquired Minnesota-based Sentera, a provider of remote imagery solutions for agriculture.
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Yanmar America Advances Sustainability Efforts
Member company, Yanmar America, has taken a major step toward its sustainability goals with the installation of 914 high-efficiency solar panels at its headquarters in Adairsville, GA.
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Nancy Malone Named Vice President of NAEDA
The North American Â鶹app Dealers Association (NAEDA) is pleased to announce the appointment of Nancy Malone as Vice President of NAEDA Canada.
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New Member Profile: Embo Sales Consulting
Embo Sales Consulting, LLC was created to help manufacturers grow—not just in revenue, but in purpose, alignment, and long-term impact. With over 20 years of experience in the ag equipment space, we work alongside shortline and specialty manufacturers to sharpen their sales strategy, strengthen customer relationships.
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