Claas Appoints Head of Sales & Marketing
CLAAS of America is pleased to announce that David December has joined the company as Head of Sales and Marketing. David brings with him an extensive background in sales, marketing, and global communications with a number of prominent agricultural and industrial brands.
“We are excited to add David December to our senior leadership team,” explained Eric Raby, Senior Vice President, Americas, for CLAAS. “I’m extremely confident that his experience, education and deep understanding of the agriculture market will make him a valuable asset in his new role leading the sales and marketing departments.”
In previous positions, David successfully implemented marketing strategies that expanded brand awareness, increased channel sales, and improved product positioning.
Most recently, he was the Vice President of Marketing for a large equipment dealership where he optimized and replaced the existing e-commerce presence, developed a strong brand strategy, and monetized tech support. He met his objectives by increasing the company’s strategic communications and staying well informed about the equipment, emerging technologies, and trends within the industry.
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