Kubota Caps Number of Dealer Stores by State
Kubota has implemented a new policy effective May 17, 2024, that will cap the number of stores any Kubota dealer can own per state. According to a memo sent to dealers May 17, Kubota is setting these limitations “to maintain the integrity of our dealer network, support the Local Dealer of Choice philosophy, and promote transparency through the growth process.”
The policy additionally limits the number of total Kubota locations one ownership group can own to 50 nationwide.
News of the coming policy was first covered by Ag Â鶹app Intelligence on May 15. Some of the purposes given in the memo for the new policy included:
• Promote healthy intra-brand balance and maintain a strong market presence on a state and national level – all for the benefit of Kubota customers. • Over concentration within a designated geographical area can leave our dealer network, customers, and overall market representation vulnerable with a sudden change in ownership, market/brand focus, or overall community image.
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