Five Reasons to Attend the Marketing & Distribution Convention
The 2023 Marketing & Distribution Convention is approaching. We’re counting down by weeks now, rather than months. Soon it will be days. If you haven’t yet registered, here are five reasons you should.
1) It is your best opportunity of the year to meet wholesalers and independent reps. Your products are exceptional. We know they bring efficiency and innovation to agriculture. However, it’s not enough that we know.
This is a structured, friendly, unmatched invitation to meet distributors and reps who can expand your company’s footprint in the market.
2) It is one of two fantastic opportunities each year to talk business. Members have much to learn, and much to gain, from convention conversation. These chats may be about paint quality or HR challenges, or they may be about potential business opportunities.
The Association has received inquiries recently from member companies interested in adding a product line or shifting strategies to focus on fewer products. Where better to explore such possibilities than the annual convention in the fall?
3) It provides substantive overviews of key issues that affect you. It’s the Association’s job to stay on top of developments that affect the industry. We monitor news, legislation, and government agencies every day and we keep members informed of the highlights.
In Kansas City, we’ll talk about how you can use body language to sell your products, your service and yourself; the future of grain prices and the impact on farm purchasing plans; how emerging technologies will affect equipment advances; how to find the best international markets and identify specific buyers who may be prospective business partners and much more.
4) It is productive to step away. We’ve been to your plants. We’ve seen the stacks on your desk. We’ve witnessed the interruptions. When you step away from the day-to-day challenges of operations, you are able to get a fresh perspective and think strategically. You will return to work with a refined and renewed focus.
5) It is efficient. You could schedule meetings coast-to-coast with wholesalers and independent reps. You are capable of reading and interpreting the 5,000-word federal rule on lighting and marking for agriculture equipment. You know how to research standards through the ASABE library. And, perhaps you could put pen to paper and write your own international market research plan. Or, you could join us in Kansas City and make amazing progress on each of these things in just a few days. We recommend you do it that way.
Come to Kansas City to pitch products, expand into new markets, form new partnerships, learn, and find your next brilliant idea!